What is Brainrot (BRAINROT)?
Brainrot is the most famous TikTok/Gen Z term. By looking at Google Trends data comparing a few of the more popular terms, Brainrot has significantly more searches in the last 30 days[1]. In 2024, "brain rot"[sic] was added to the Oxford English Dictionary[2] and even crowned "word of the year 2024"[3]. Brainrots and brainrot series continue to trend on TikTok, Instagram, and other platforms— including Roblox, where the game "Steal a Brainrot" has had over 16 billion lifetime visits since it launched on May 15th, 2025[4].
How does Brainrot work?
A lot of past/current trending memecoins fall under the broader term "brainrot" such as Italian Brainrot, Tim Cheese, Skibidi Toilet, etc. With coins like "Unc" and "Chopped" running right now, it made sense to tokenize the #1 most popular TikTok/Gen Z term. $BRAINROT BeMn2NsTi9Pg34MAihvWfqAq2vkBtGAkpQMs5knppump Sources: 1. https://trends.google.com/trends/explore?date=today%201-m&q=brainrot,chopped,unc,fineshyt,rizz&hl=en 2. https://corp.oup.com/news/brain-rot-added-to-the-oxford-english-dictionary/ 3. https://corp.oup.com/news/brain-rot-named-oxford-word-of-the-year-2024/ 4.
